Being Proactive in the Face of a Possible Recession

Nobody can say for sure if a recession is coming; however, it is clear that if one does occur, it will mean hard times for manufacturers. In a recent article for Industry Today, author Jeff Cagle explores how manufacturers can prepare for the possibility of a recession by motivating their channel partners with extra incentives. Incentive programs can help manufacturers prepare for a recession by attaching personal value to their brand, increasing customer acquisition and retention, and bolstering sales data acquisition. To learn more, click here to read the article in full.