When Pivoting in a Crisis, What Should Small and Medium-Sized Not-for-Profits Prioritize First?
Periods of crisis force leadership teams to move quickly. Revenue shifts, program demand changes, and uncertainty increases pressure across staff and board. When facing disruption, many leaders immediately focus on diversifying funding or launching strategic planning conversations. Those steps matter. However, crisis response often requires deeper structural decisions that are less comfortable but more …
Periods of crisis force leadership teams to move quickly. Revenue shifts, program demand changes, and uncertainty increases pressure across staff and board. When facing disruption, many leaders immediately focus on diversifying funding or launching strategic planning conversations.
Those steps matter. However, crisis response often requires deeper structural decisions that are less comfortable but more impactful.
Below are three areas small and medium-sized not-for-profits should evaluate early when pivoting.
Make Clear Decisions About Staffing
In times of instability, staffing structure deserves immediate review. Not-for-profits often delay difficult personnel decisions due to strong values around inclusion, loyalty, and belonging. While those values are important, maintaining roles that no longer align with strategy or financial reality can weaken the entire organization.
Crisis periods often clarify which positions are essential to the organization’s future and which may be better suited for transition. Leaders should assess:
- Whether current roles align with the core mission and theory of change
- Whether workload distribution supports productivity and morale
- Whether the organization can sustainably fund each position
If separations become necessary, they should be handled with transparency and fairness. Establishing clear, values-based severance policies supports both employees and organizational credibility. Financial sustainability and compassion are not mutually exclusive, but they must be balanced thoughtfully.
Reevaluate Physical Space and Overhead
Office space is another area that warrants review. The relationship between not-for-profits and physical space has shifted significantly in recent years. Many organizations no longer require the same square footage or fixed-location commitments they once did.
Leaders should ask:
- What type of space is truly necessary to deliver programs effectively?
- How often is the space used, and at what cost?
- Could hybrid or shared-space models reduce overhead without harming service delivery?
Reducing or restructuring space is not simply a cost-cutting exercise. It requires operational planning, clear policies for hybrid work, and investment in effective collaboration systems. If an organization pivots to remote or hybrid operations, it must also establish expectations for communication, accountability, and team cohesion.
Evaluate Funding Alignment, Not Just Funding Volume
During financial pressure, it can feel counterintuitive to step away from revenue. However, not all funding supports long-term sustainability.
Grants and contracts should be evaluated for mission alignment and full-cost coverage. Leaders should assess:
- Whether funded programs still align with strategic priorities
- Whether the funding source covers true direct and indirect costs
- Whether accepting the funding requires maintaining roles or expenses that no longer serve the broader mission
Funding that drives strategic drift or sustains non-core programming can create long-term strain. In some cases, choosing not to renew a grant or contract is a proactive decision that strengthens focus and impact.
Walking away from misaligned funding signals clarity about purpose and reinforces disciplined governance.
Balancing Strategy With Structural Change
Diversifying revenue and engaging the board in strategy discussions remain important crisis responses. However, structural decisions around staffing, space, and funding alignment often have the most immediate financial impact.
Crisis pivots require courage and careful change management. Clear communication, transparent decision-making, and alignment between board and leadership are critical throughout the process.
At DBC, our not-for-profit specialists work with organizations to evaluate cost structures, assess funding sustainability, and align operational decisions with long-term mission goals. Thoughtful analysis and proactive planning can help organizations navigate disruption while protecting financial health and organizational integrity.
To read the original article by Jeanne Bell, please visit https://nonprofitquarterly.org/when-pivoting-in-times-of-crisis-what-should-small-and-medium-sized-nonprofits-prioritize-first/