Boards: Three Areas NPO Leaders Need To Develop
Nonprofit leaders are known for their dedication and passion in driving meaningful change in their communities. They invest countless hours to create positive social impacts, often with limited financial rewards. Their commitment to their organization’s mission and perseverance through challenges are truly inspiring. However, many leaders find themselves expending significant time and energy without achieving the desired outcomes.
To lead successfully, nonprofit leaders must focus on developing three critical areas:
- Fostering strong relationships with staff
- Engaging board members and cultivating a solid CEO/Board partnership
- Effectively communicating the organization’s positive impact
Building strong internal relationships is the foundation of any thriving organization. Leaders who inspire their teams by making them feel valued, heard, and integral to the mission are more likely to achieve success. As Maya Angelou famously said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Listening to employees and showing genuine support for their efforts fosters trust and respect far more than authority alone.
A successful leader also prioritizes collaboration with their board. Beyond understanding the board’s fiduciary and advisory roles, it’s essential to engage them as strategic partners. This can be achieved through open dialogue on organizational challenges and leveraging the unique expertise of board members. Using the “50% rule,” where half of each board meeting is dedicated to strategic discussions, can help create a more dynamic and engaged board. Questions like, “What is the impact we’re having on those we serve?” or “What sets us apart from others?” can spark meaningful conversations.
Additionally, nonprofit leaders must prioritize measuring and communicating their organization’s success. A compelling question for reflection is, “If our nonprofit had a stock price, what would it be today?” Demonstrating measurable impact is crucial because donors are more inclined to support successful organizations. Clear and consistent communication about achievements ensures the organization isn’t a “best-kept secret,” which can hinder growth and sustainability.
In conclusion, nonprofit leaders who prioritize building strong internal relationships, fostering partnerships with their board, and effectively communicating their impact are better positioned to thrive. By consistently showcasing success, nonprofits can attract greater support and drive lasting change in their communities.
This thought leadership is provided by Dennis C. Miller. Dennis is the founder and chair of DCM Associates, a firm specializing in nonprofit board and leadership coaching, as well as executive searches.
For more information on how to strengthen your nonprofit’s leadership and communication strategies, reach out to De Boer, Baumann & Company today!
